Dad Was Right: Sugar Rots Your Brain

There’s a reason Mental Mojo is sweetened with natural stevia: sugar is linked to Alzheimer’s. As a neurochemist-designed, patent-pending brain booster whose actives were originally developed to fight this pernicious disease, we saw the proverbial writing on the wall with sugar years ago, but it wasn’t until February of 2017 that the Sugar-Alzheimer’s link was made official in a clinical study conducted by the University of Bath. The study established the “tipping point” at which blood sugar catalyzes Alzheimer’s.

So, what is Alzheimer’s again? Glad you asked. Alzheimer’s Disease is a neurodegenerative disorder (ie, a progressive brain breakdown, in laymen’s terms) caused by the aggregation of abnormal proteins in the brain.

And what did the study show? Another great question. The study conducted by researchers from the University of Bath obtained brain samples from patients with Alzheimer’s and used glycation as a starting point. Glycation is a process wherein the breakdown of glucose damages proteins in cells. Within the brain, this process can damage an enzyme called macrophage migration inhibitory factor (MIF), which plays a vital role in immune response and insulin regulation. In particular, MIF is the brain’s primary weapon against the build-up of the abnormal proteins characteristic of Alzheimer’s.

So, in a shell, consuming sugar can lead to glycation, which can damage MIF, which can catalyze Alzheimer’s. Bottom line: put the energy drink down and pick up some Mental Mojo–your brain will thank you 😉

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